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In 1948, the company tried to head off the inevitable by sending charts to retail stores, hailing them as wholesale sexy lingerie "the greatest invention since the tape measure!"
The charts explained in detail Maiden Form's style and size configurations and argued for the typology's superiority to "A-B-C" classifications However, the next year Maiden Form produced Maidenhair, a style aimed at younger women unfamiliar with past sizing strategic,, in graduated alphabet ...

As Corsets & Brassieres explained, "The theory is that the customer pick the style of brassiere she likes and then had a garment in the set that fits her figure exactly" wholesale sexy lingerie Retailers benefited because it weakened saleswomen's power to demand high wages Standardized sizing also per mitted retailers to merchandise prepackaged brassieres in department store 'bra bars," which enabled customers to select bras without any sales assistance. Playtex was one of ...

Thus, cup sizes not only standardized and rationalized breasts but also implicated women in a process of pseudo individualization wholesale sexy lingerie Corset and brassiere fittings were a primary way to educate female customers about figure typologies.
A woman's identification as a 36B or 40D, whether by herself or by others, became a component in the construction of her individual, embodied subjectivity However, such identification actually incorporated women's bodies and psyches in ...

The S-Form Brassiere Company of Los Angeles claimed that its head designer kept "in constant touch with the Hollywood film studios, wholesale sexy lingerie developing for every woman brassieres which assist them in emulating the figures of picture stars" Actress endorsements further encouraged this desire, as did brassiere style names like Actress Glamour, and Starlight, as well as brassiere advertisements in movie fan magazines.
Women's identification with the typologies generated ...

The garment industry had been well aware of the important style-setting power of the stage and screen Brassiere manufacturers wholesale sexy lingerie that sought to benefit from association with the stage and screen included the Los Angeles based Hollywood Maxwell company, which consolidated its relationship with Paramount Pictures in 1935 .
The companies' agreement provided for the extrusive use of Hollywood Maxwell brassieres in Paramount movies and for mutually beneficial retail promotion ...